Obviously, this only goes to show the ethnic background of the US audience for Reddit, which does subtract a good percentage of Reddit’s own users. What are the demographics of the site that bills itself as the front page of the internet? I that think mentioning that r/politics (with Democratic and liberal leaning) has 5.2 million members would have good journalism. In our research, we could find no other subreddit that managed to be as popular as r/the_donald on either side of the aisle, with the Democrats subreddit holding at 54,000 subscribers and the Republican subreddit at 40,000. Join our newsletter and get all the latest. In the case of the latter, it’s true. William graduated from SUNY Fredonia in 2016 with a degree in Video Production, and lives in Buffalo, NY. Since Sanger sequencing (or the chain termination method) is the first generation of sequencing technology, understanding it is greatly important. The latest figure — from March 2019 — is 234 million active unique users, which makes it the No. The atheism subreddit is the 56th most popular subreddit on the platform, with more than 2.1 million subscribers, while the most popular Christianity subreddit, r/Christianity, sits around 144,000 subscribers. Now let's say we wanna reach out to start-up founders with our next marketing campaign. The most popular subreddit after r/announcements is r/funny, with over 21 million subscribers. The majority of posts on r/Christianity seem to relate directly to either talking about faith, debating aspects and meanings of the Bible, or sharing news stories on Christianity (for example, “Bible Downloads Banned in China”). There’s no one reason to sign up for Reddit, and though the numbers point in the direction of a younger, male-focused audience, there are plenty of communities within Reddit created specifically to target women and people of color, giving them a voice on “the front page of the internet.”, Your email address will not be published. Dependable, straightforward, tactful, loyal. Reddit is a site that is seemingly always bubbling under the surface of becoming mainstream, yet you don’t hear about it the way you hear about several of the sites that are less popular than Reddit. 30 percent of Reddit users fell under this bracket in 2016, compared to 21 percent of American adults. Required fields are marked *. For most of its existence, Reddit has made it clear that they support free speech and allow their platform to be used to discuss any kind of topic, even if its board and founders may disagree. Reddit has garnered a lot of attention from the press since the heyday of the 2016 election for several notable subreddits related to politics, but none of them are more contentious than “r/the_donald,” a subreddit centered around the politics of then-candidate Donald Trump. For instance, what is the distribution of US by state etc. Based on the lack of responses, the answer is apparently "use Reddit." In this article I'll show you how brands can engage on reddit and create a successful lead generation campaign using Reddit sponsored headlines. Error! In the United States, age groups of adults are split up somewhat fairly, with 22 percent of the adult population made up of 18-29 year old, 34 percent in the 30-49 age range, 25 percent in the 50-64 range, and only 19 percent of adults above the age of 65. Censorship does not have to come from a mod or other authority. Younger adults are leading the way in increased mobility, preferring laptops to desktops and using their cell phones for a variety of functions, including internet, email, music, games, and video. While similar sites like Digg and Delicious eventually failed to keep user interest, Reddit is the sixth most-popular site in the world, behind Google and YouTube, Facebook, Chinese search engine Baidu, and Wikipedia. The controversy around that conspiracy theory, and the followers of r/the_donald, might have you believe that Reddit as a service leans to the right—or, at the very least, offers breeding grounds for Republican and conservative views to flourish. Nevertheless, we grew … Press J to jump to the feed. Of course, that doesn’t show a good example of what people actually use the site for, so instead, it’s important to note what most users actually follow in a day to day fashion. Reddit is a way to view news, connect with people of similar backgrounds, views, and interests. Shaped by: The Great Depression, World War II, radio and movies. 49.91% of them come from the United States. Nearly every source we checked gave us the same basic answer: around fifteen minutes total. Reports in September of 2017 citing Statistica found that percentage difference may be as high as 69 percent male, as opposed to the 67 percent Pew Research found. A flurry of potential labels has appeared, including Gen Tech, post-Millennials, iGeneration, and Gen Y-Fi, and Zoomers. For a website largely made up of younger nerds, the results weren’t too surprising: Windows led with nearly 36 percent. Ultimately, we think these findings paint a solid picture of what the demographics of Reddit are, painting a picture of a younger, majority white and male audience with access to higher education. If Reddit’s user base skews younger, and includes a lot of users still in high school or college (often lacking full-time annual employment), it could explain why the percentage of lower-income users is higher than the average percentage in the United States. The Center for Generational Kinetics solves tough generational challenges with iGen, Millennials, Gen Y, Gen X and Baby Boomers. But what should the takeaway here be? Workforce Generations Chart This chart visually shows overlap of generation X, with millennials (Gen Y), and with the most recent generation, Gen Z (Gen 9/11, iGen). Reddit was founded by two 22-year-old graduates from the University of Virginia, Alexis Ohanian and Steve Huffman, the latter of whom has served as CEO of the site since 2015. Greatest Generation: 1910 - 1927. The high level of college education on the site may have some influence on the next several categories listed below. Ultimately, it doesn’t matter too much—the takeaway here should be that at least half of Reddit’s users are based in the United States. Not to disparage the r/atheism community, but their posts aren’t quite as deep. Generations can be confusing. (Originally created by u/BoyMeetsWorldBoy) Find communities you're interested in, and become part of an online community! Basically, Reddit’s audience is fairly well-educated, typically either in possession of a college degree, working towards a college degree, or still in high school. Still, there’s no widely available information on the ethnicity of Reddit’s non-US based users, so for now, this is the best we have to go off. William has been with TechJunkie since 2017, writing about smartphones, games, streaming media, and anything else that technology touches in our current age. This page is dedicated to answering common questions about generations and to give context to bigger generational conversation. We used Redditmetrics’ top list to gather information on the most popular subreddits on the platform, and gained information on the controversial and banned subreddits from Wikipedia’s own article outlining them (and the sources provided through Wikipedia). r/Funny is based entirely around jokes and other content designed to make people laugh and smile. Here are some uses for your 1st-generation iPad. The third-most popular subreddit, r/askreddit, is basically a modern Yahoo Answers but with an actual discussion. First, for all the controversy that surrounds a subreddit like r/the_donald, anyone interested in understanding the audience of Reddit should understand that even the most popular controversial subreddits are relatively meaningless in the grand scheme of things. Generation-Y seems to be the first generation moving away from conventional takes on romantic, loving relationships. If I have the ages right, most of the American gen Z is either in class right now or getting ready to go to class. You will also have the option to add a short biography about yourself, and the ability to add a header. When you sign up for a Reddit account, you will only be asked to give a username, a password, and an email address. Censorship does not have to come from a mod or other authority. They use different networks for each stage of their shopping journey. In addition, he also works as a video producer, writing and recording scripts for our video team and editing videos for TechJunkie's YouTube channel. Of course, not everyone who has a specific right or left political leaning will subscribe to a political subreddit—plenty of people use the platform as a way to have a fun time online, to gather news, or just to follow media they enjoy. By: Nicole Beasley Updated February 17, 2020. In the United States, white non-Hispanic adults made up 65 percent of the population, with black non-Hispanic making up 12 percent, Hispanic making up 15 percent, and other non-Hispanic making up 8 percent. Finally, at the top of this chart, we have $75,000 or above. Compared to these numbers, the Reddit user base doesn’t match these numbers at all. How many people use Reddit? Chatbots still can’t hold a decent conversation, but AI is getting better at generating text. Reddit is somewhat well-known around the internet for attracting a large percentage of atheists to its community, and indeed, comparing the Christianity subreddit (Christianity, of course, being the dominant religion in the United States, where more than half of Reddit’s users are based) to the atheism subreddit shows a noticeable margin between the two communities. 44% of Redditors love to use mobile technology. There’s plenty of unfunny posts in the subreddit, but all content is at least an attempt at humor (and if you browse the main page, you’ll likely have no issue finding the majority of the content to be at least a bit humorous). r/GenerationZeroGame: A subreddit dedicated to Generation Zero avalanche studios first self-published open-world action game, set in 1980’s Sweden. For every one person who is subscribed to r/the_donald, 36 people subscribe to something like r/gaming or r/funny. Late 1995 - mid 2001: Y/Z Cusp (C/O 2014 - C/O 2019), Late 2001 - mid 2004: Early Z (C/O 2020 - C/O 2022), Late 2004 - mid 2008: Core Z (100% Z) (C/O 2023 - C/O 2026), Late 2008 - mid 2011: Late Z (First Alpha influences) (C/O 2027 - C/O 2029). Agreed, this study is useless without further segmentation. Mobile continues to play a big role in Reddit. Cell phones are by far the most popular device among American adults, especially for adults … Generation X comes after the Baby Boomers but before the Millennial generation. Too young to be cuspers, but too old for core Z. This makes many people wonder, “So who exactly is using Reddit?”. Statistically, it’s difficult to prove what leanings readers on Reddit might hold when signing up for the platform. Reddit itself does not have an age check when you sign up for an account, as we detailed above, but it does require users to be at least 13 when using the site, due to the Children’s Online Privacy Protection Act. And of course, there’s r/politics, which has a whopping 5.3 million members and skews to the left of center, though not by as much as most right-wing community members would lead you to think. Press J to jump to the feed. Black non-Hispanic users are at 7 percent of Reddit’s base in the US, Hispanic users at 12 percent, and other non-Hispanic at 11 percent total. That’s why it has so many members. Copied. It's still quite capable of performing some of the everyday tasks you normally use a laptop or desktop PC to perform. Pew also found that people who use Reddit for their news skew even more male, reaching as high as 71 percent. Earlier this year, the research lab OpenAI unveiled GPT-2, a cutting-edge AI text generator. Since its launch in 2005, Reddit has grown massively popular with over 430 million active monthly users. Regardless, it’s safe to assume that the majority of users on Reddit are male, and though both of those statistics use the United States as their polling place, it’s likely similar throughout the rest of the world. This might not surprise many readers, but the basic takeaway for both age and gender is simple: the biggest part of Reddit’s audience skews young and male. Late '04 onwards is 100% Z. Born 1925–1945. Reddit themselves have stated that 54 percent of their audience comes from the United States as of January 2017. 33. '14ers were the last to begin Kindergarten pre-corona. religious leanings of younger millennials, How To Login to Multiple Instagram Accounts, How to Change Your Profile Picture on TikTok, How To Move Your Game Progress from iPhone to Android, How to Turn Off Active Status on Facebook, How To View Private Facebook Profiles & Pictures [December 2020], How To Find Deleted Friends in the Snapchat App, The Best Tinder Pickup Lines [January 2020], How To Claim an Inactive Instagram Username Account. Join over 260,000 subscribers! LinkedIn. However, the Reddit community (and it is very much a community) will teach you one of the golden rules of using sharing sites and social media to spread your blog: don’t spam your posts and expect to get positive feedback, or even interest. Generation Z refers to babies born from the mid-2000s through today, although the term isn’t yet widely used. 47% of users identify as liberal with 13% conservative, and 39% moderate. At the lowest end of the poll, we have Reddit users making less than $30,000 per year. 200,000 members on r/conservative doesn’t seem as menacing when considered in perspective. 47% of Reddit users are online almost every time. Despite being basic information, these can be pretty difficult to track. It’s grown tougher to use that as a benchmark for politics on Reddit, however, because the community was quarantined by Reddit in 2019, erasing the sub from Google and Reddit’s searches and putting a warning message up when you click on the subreddit’s page. That said, February 2016 was relatively early in the life-cycle of the popular r/the_donald subreddit, which is now considered one of the most active communities on the platform and has more than half a million subscribers. We will use Reddit to know: what is hindering their lead generation process; what we could tell them to prove that our solution can solve their hurdles; how to pitch them using the info gathered; STEP 1 The table below shows a 2019 survey of Reddit users according to ethnicity; as surveyed by Statista.com. There are right-leaning posts there all the time, the users just downvote them, which would make sense if the demographic of reddit is liberal. The “front page” of the internet is popular also among GenZ men. r/atheism was a default sub. Pew Research’s 2016 poll found that, though the United States is split 49 percent male to 51 percent female, over two-thirds of Reddit users in the United States skewed male. Second, the most popular, most successful subreddits are generally inoffensive. So, while the population of the United States may be split in terms of both age and gender, Reddit’s users are anything but. To those who are not so familiar with Reddit, it is a network of communities with their own front pages. If anything, the top subreddit list proves that, no matter what the background of an individual person, people use Reddit to follow what they like, be it media, news, history, the opportunity to learn, or anything else. These are tough questions to answer, especially for a site as big as Reddit. They’re not respected as valid because of the ridiculous groupthink-fest that reddit as a whole is, dissenting opinions aren’t allowed even on subs like “unpopular opinion”, just platitudes…. Finally, the main takeaway is this: Reddit is what users make of it, and Redditors tend to flock toward the content they’re either already interested in, or content they want to learn more about. This places it ahead in popularity of sites like Amazon, Twitter, Instagram, and Netflix in terms of monthly visitors. In a recent 2019 survey by Statista, it was found that 22 percent of internet users aged 18 to 29 years and 14 percent of users aged 30 to 49 years use Reddit. Reddit was started in 2005, and since then, it’s grown into a digital juggernaut. Contact Us | Privacy Policy | TOS | All Rights Reserved, They clearly disallow them if their ultimate goal is to silence them. This is the perfect subreddit for discussions about which birth years relates more to other birth years, and which generations have something more in common and overall talk about generational cohorts. The only question that remains … Some suggest You will not be required to add your age, gender, location, or ethnicity to your Reddit profile; unless a user willingly adds that information to the About box. There are subreddits for all sorts of political leanings, including communities for libertarianism, socialism, democratic socialism, the Democratic party, communism, and even some outliers, like anarchy and the American Pirate Party, which pushes for copyright law reform. E-Cigarettes with Prefilled or Refillable Cartridge A type of rechargeable e-cigarette, or vaping, product designed to be used multiple times. If a fair portion of Reddit’s audience hold college degrees, that increases the likelihood of better paying jobs. Ultimately, the numbers from Pew Research two years ago have probably slimmed a bit, but we wouldn’t be surprised if Reddit’s entire user base leans left overall. Do you know how to engage the reddit community? Motivated by: Respect, recognition, providing long-term value to … This is a pretty simple one, actually. In recent years, under the leadership of Huffman, Reddit has strengthened its terms of service, specifically around harassment, which has caused certain specific subreddits to be shutdown. Alexa’s site ranking was used to determine the popularity of Reddit itself. 71% of Reddit users are men. These submissions have the link URLs at the end of the title: The Pew Research poll from 2016 determines that, unlike age and gender, Reddit’s audience actually follows the trends of the US population fairly closely. Market research shows that 85% of Generation Z learns about new products on social media. Users submit links from other sites that are relevant to each specific community. When the entire audience of a website is young and mostly college-educated, overall statistics show that it’s likely that the audience on Reddit will skew Democrat. 9. How about democrat leaning r/politics has nearly six times the number of users as r/the_donald. Email. It’s also worth noting that the majority of users on Reddit either never post or rarely post, instead choosing to browse or “lurk” on their favorite networks. This may signal the end of ‘alphabet soup’ (it does coincide with the literal end of the alphabet, after all). Judaism, meanwhile, has 21,000 subscribers on its respective subreddit. Girls on Tinder will ask to be sent memes instead of pick up lines, Reddit is probably 98% memes at this point, and Twitter is either people arguing or … When you’re browsing Reddit, what types of people are you sharing the site with? Other popular content includes r/todayilearned, which features posts surrounding the facts that people may have unexpectedly come to understand; r/science; r/worldnews, which focuses on a global news perspective instead of just a US-based news perspective; r/pics; and r/IAmA, one of Reddit’s most famous (for good) subreddits in which prominent people from all sorts of fields and backgrounds come to Reddit to answer user-submitted questions. Enjoy this subreddit! But as this list shows, Reddit’s political ideology is really what you bring to it. '99ers were the first to begin school in the mid '00s and couldn't vote in '16. The sources we used for this information is posted at the bottom of this article, but basically, we’ve pulled information and statistics from a number of polls and outside research. Pew Research has found that younger millennials are still overwhelmingly Christian at 56 percent, but the percentage of agnostic, atheist, or otherwise non-particular beliefs has ballooned to 36 percent. That said, the higher percentage of college-educated users on Reddit as opposed to the national average also explains why the percentage of users making $75k or more remains fairly high. Recent 2020 statistics from Statista.com shows that the largest percentage of Reddit users according to location comes from United States with 49.91%. Reddit awareness, membership and active use in the United Kingdom (UK) 2013-2014 U.S. Reddit user distribution 2016, by political spectrum Reddit usage in Denmark 2020, by frequency We also gathered information from Reddit’s own Audience and Demographics page on their Reddit help site, and used a Redditor-made poll to gather information on what devices and operating systems people are using. Mediakix’s own gatherings on Reddit demographics helped us to check the statistics provided by some of the above charts for a second source. The most-subscribed subreddit, for example, is r/announcements, which mostly serves as a way for Reddit to announce upcoming changes to the service, including policy changes, new rules, and information on site redesigns. Some experts believe the millennial generation starts around 1977, while others suggest around 1980. Luckily, we’ve done our best to pull together several different sources of information to build a profile detailing exactly what kind of visitors Reddit is receiving. It’s likely that this doesn’t include third-party apps, of which there are a number on iOS and Android, which means the actual percentage of mobile users may be even higher than this implies. Users can follow and submit posts to each community as they wish. Several of the sources used for this information all pointed in the same general direction of an answer: the majority of Reddit users have either some college education or a degree, with the smallest group of users having only a high school degree. Disclaimer: Some pages on this site may include an affiliate link. Press question mark to learn the rest of the keyboard shortcuts, December 2000 (Classes of 2018-2019) | Moderator, February 2007 (Class of 2025) | Moderator, August 2005 (Class of 2024) | Core Gen Z | Moderator. Reddit. Again, it’s difficult to really draw a line between subscriber count and their actual beliefs, since no one requires you to subscribe to the religious subreddit of your choice just because it matches your own personal views. In addition to looking at the time spent on the site and what devices were used to access Reddit, we also wanted to look at the politics, religious beliefs, education, and the general income level of Reddit’s users. Some notable subreddits from the top fifty subreddits include: Every subreddit mentioned above has between 12 and 20 million subscribers, with gaming the most successful of that list and history still managing to slowly creep up on hitting 13 million. People use Reddit for a multitude of reasons, from news to entertainment to saving cash. If that changes in the future, we’ll update the post accordingly. r/GenX: Generation X was born, by broadest definition, between 1961 and 1981, the greatest anti-child cycle in modern history. To track of cookies table below shows a 2019 survey of Reddit ’ s disingenuous to say they ’... Unveiled GPT-2, a cutting-edge AI text generator source for the platform, it ’ s true community they. Really what you bring to it the top 100 subreddits on the generation Z learns about new products on media... All American adults shopping journey before it, from niche sites to once-massive social services promoting your product brand. 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Generation Zero avalanche studios what generation uses reddit self-published open-world action game, set in 1980 s! Generation starts around 1977, while others suggest around 1980 aspects of Reddit users according to location from. User base a way to view news, connect with people of similar backgrounds, views and! Generation-Y seems to be cuspers, but their posts aren ’ t yet widely used type. Product or brand on Reddit app data was consulted and 39 % moderate readers on Reddit might hold when up!