The Guardian is the 4th most popular newspaper and the 5th most famous. Home Research & Statistics Readership and Audience Measurement. "Monthly reach of The Guardian and The Observer in Great Britain from April 2019 to March 2020, by demographic group (in 1,000s)." Our print reader’s average household income is £59,764, that’s 53% higher than the average GB family income. = chief income earner, Download the Guardian/Observer reader profile, Download key audience stats for the Guardian and Observer, Bradley Wiggins capped his remarkable sporting year by taking home the big prize at the ceremony in London, A glass of wine with a rough sleeper, Santa in trunks, a thousand partying Muscovites … in a My Best Shot special, top photographers pick the image that sums up winter for them, Kimon, an eight-year-old pet female long-tailed monkey, treats a kitten as her baby in Bintan Island, Indonesia, BBC Sports Personality of the Year – in pictures, Dinner, dusk and dancing Russians: my best winter shot. Its unique ownership has provided a level of continuity that no other national daily newspaper can equal. About 1.7 million people read Time in Europe, the Middle East, and Africa [EMEA]. The total circulation in the EMEA region for Time averages about 450,000 annually. You need at least a Single Account to use this feature. New, Figures and insights about the advertising and media world, Industry Outlook You can only download this statistic as a Premium user. This website uses cookies to improve your experience while you navigate through the website. Scale, reach and influence with The Guardian Download the Media Kit. Vividata is Canada’s authoritative source of audience data, print & digital, for magazines and daily newspapers. The Guardian is a space for modern advertisers. Average issue readership: 1,027,000. Profit from additional features by authenticating your Admin account. 2 Every day, people spend more time on the internet. Please authenticate by going to "My account" → "Administration". Reach a wide audience with us today. 62% of the readership in this region are men and the average age of each reader is 45. Our agenda-setting journalism attracts Available to download in PNG, PDF, XLS format, Access to this and all other statistics on 80,000 topics from. The Daily Telegraph: weekly readership by age All adults Age 15-34 Age 35+ Sep 2012 Dec 2012 Mar 2013 Jun 2013 Sep 2013 Dec 2013 Mar 2014 Jun 2014 Sep 2014 0 500,000 1,000,000 1,500,000 Total readership June 30, 2020. Readership. NZ Herald readership soaring, according to latest Nielsen statistics 21 Jun, 2018 12:00 AM 3 minutes to read The Herald's overall print and digital audience has grown from last year. © 2016 Guardian News and Media Limited or its affiliated companies. Readership and Audience Measurement. Please create an employee account to be able to mark statistics as favorites. In fact, it is daily Financial Times readers who are the most likely to … Update, Insights into the world's most important technology markets, Advertising & Media Outlook Let's talk about what we can do for your brand. The Guardian: weekly readership by age All adults Age 15-34 Age 35+ Sep 2012 Dec 2012 Mar 2013 Jun 2013 Sep 2013 Dec 2013 Mar 2014 Jun 2014 Sep 2014 0 500,000 1,000,000 1,500,000 Total readership Publishers Audience Measurement Company. The Manchester Guardian was highly influential during the great reform movements of the nineteenth century and today the Guardian continues to offer an independent and crucial forum for debate in this country. Online national news brands gain extra 3 million daily readers Press release: National news brands’ daily online readership grew by an extra ... three million people compared to the same period last year, according to the latest PAMCo data. The Guardian is described by fans as: Intelligent, Interesting, Informative, Well written and Great for politics. Highly affluent and well educated. Quick Analysis with our professional Research Service: Content Marketing & Information Design for your projects: Industry-specific and extensively researched technical data (partially from exclusive partnerships). For more information on the methodology of this survey click here. In, Publishers Audience Measurement Company. Accessed December 12, 2020. https://www.statista.com/statistics/380687/the-guardian-the-observer-monthly-reach-by-demographic-uk/. Please do not hesitate to contact me. The Washington Post (informally, WaPo) is an American daily newspaper published in Washington, D.C. As digital marketing technology changes—evolving from pop-up advertisements, to display advertising, and now to content discovery—so does the way consumers theguardian.com, Friday 30 April 2010 16.03 BST; The table below provides detailed demographic information about the Guardian… About 7 in 10 connected American adults (those with internet access) have read a print magazine within the past 30 days, new research [download page] from Maquoda has found. the fact that a third of all Guardian readers live in higher crime London). First published in 1821, the Guardian is a national newspaper with a rich and colourful history. and over 1 Mio. Daily Newspaper Readership: Vividata. Publishers Audience Measurement Company. * The source provided the additional information: "Net reach of the title across printed and digital format." The Guardian's vision is to offer independent, agenda-setting content that positions us as the modern, progressive, exciting challenger to the status-quo.
Necessary cookies are absolutely essential for the website to function properly. Figures for both print titles have been provided here. Please activate cookies in order to turn autoplay off. Readership of The Guardian newspaper in the United Kingdom (UK) 2003-2016 Daily newspaper circulation growth in the United Kingdom (UK) 2018 The Guardian: readers per copy in … Readership in New Zealand, 12 Months to June 2020 Newspaper Cross-Platform Audience, 9 months to September 2020 Cross-Platform Audience is the number of Australians who have read or accessed individual newspaper content via print, web or app, and includes access via Apple News. Notably, Millennials 21-34 make up 25% of the U.S. population and now represent 24% of the total monthly newspaper readership. Advertising spending in the U.S. 2015-2022, Profit from additional features with an Employee Account. Corporate solution including all features. Time Demographics in EMEA. Chart. The ideal entry-level account for individual users. The readership of newspapers and magazines-the most important outlets for professional reviewers-has a distinct demographic skew. This year’s study finds 41.5% of respondents… This figure remains essentially unchanged from last year’s edition of the survey, even as digital magazine readership has increased. Statista. Explore fans of The Guardian and the popularity of other newspapers with YouGov Ratings. Thanks for getting in touch - one of the team will come back to you about your enquiry soon! (2020). As soon as this statistic is updated, you will immediately be notified via e-mail. You only have access to basic statistics. Overview and forecasts on trending topics, Key figures and rankings about brands and companies, Consumer insights and preferences in various industries, Detailed information about political and social topics, All key figures about regions and countries, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Technology Market Outlook Also performing well was the Cairns Post which increased its readership by 20.7 per cent to 35,000 and the Geelong Advertiser, up 13.3 per cent to a readership of 34,000. The FT is also quite evenly split across the board, but has the smallest percentage of 15-24-year-olds in its readership base at just five percent . Favorite foods reported by Guardian readers include antipasti, eggplant Parmesan and braised endive. Then you will be able to mark statistics as favourites and use personal statistics alerts. Circulation 1 158 192 Circulation - Saturday 1 733 549 Readership: 2 200 000: Readership - Saturday 3 021 000 Men 1 019 000 (46%) Women 1 181 000 (54%) AB Adults 629 000 (29%) ABC1 Adults 1 405 000 (64%) Homeowners: 1 811 000 (82%) It is a subsidiary of The Pew Charitable Trusts. You need a Single Account for unlimited access. Learn more about how Statista can support your business. The Guardian’s audience is fairly evenly split and has the joint-smallest percentage of over-65s in its readership, at 21 percent, which ties with the FT. Fifty-two percent of Guardian readers are male, and the average reader age is 44. The hard paywall at the Times looks like it may well be impacting crossover readership, attracting significantly fewer crossover visitors from broadsheet rivals the Guardian, Independent and Telegraph than vice versa. The reach of The Guardian and The Observer in Great Britain are displayed based on different demographic groups. The Guardian newspaper targets a well-educated, relatively young, predominantly male and liberal audience centered around London. This feature is limited to our corporate solutions. Based on the shift in age of the newspaper reader, it’s clear that the newspaper industry’s adoption of digital distribution has allowed it to reach adults of all ages. (Note that in this fact sheet and in the chart below, data through 2014 is from Editor & Publisher, which was published on the website of the News Media Alliance (NMA), known at the time as the Newspaper Association of America (NAA). By Staff Writer Last Updated Apr 3, 2020 12:04:03 AM ET. Download pdf Want to chat? All rights reserved. The Sowetan is engaging with a proudly South African readership that has come to a place where they have truly earned the right to be – ‘in the know and on the move.’ Sowetan has been remodeled to transport our readers around the brave new world that is contemporary South Africa. Leading news and magazine apps in Google Play in the Netherlands 2020, by downloads, Digital and print newspaper circulation revenue in the Netherlands 2012-2023, Share of people reading newspapers daily in the Netherlands 2013-2019, Time spent on media activities in the Netherlands 2018, by age group. Compared to all other quality dailies (excl. A paid subscription is required for full access. Inspiring market confidence by delivering a valued stamp of trust across the media world The Pamco figures suggest that The Guardian/Observer and Guardian.com are winning the readership race at the “quality” end of the newspaper market with 25.2m readers a month. The Guardian is consistently innovative, actively encouraging debate and exerting influence. Access key advertising information for the Guardian newspaper including NRS PADD readership, ABC circulation and comScore online & mobile visitors - click for more The Guardian readership, circulation, rate card and facts Owned by the media industry, ABC independently verifies and reports on media performance. View Business Day Readership Figures. At the start of the 19th century, the highest-circulation newspaper in the United Kingdom was … As a Premium user you get access to the detailed source references and background information about this statistic. Readership Trends Report The Guide to 2016 Trends in Readership by Platform for Marketers. Register in seconds and access exclusive features. facts. The Guardian recorded the smallest year-on-year circulation decline with a drop of five per cent to 130,484 copies. 62% of the readership in this region are men and the average age of each reader is 45. When we control for variations in profile through statistical techniques, there is still some relationship with newspaper readership (with, for example, Mail readers more likely to be concerned and Guardian readers less likely), but this issue is
But based on the recent Nielsen Scarborough survey, it’s clear that newspapers remain a thriving and viable medium, and they continue to engage a larger portion of younger, affluent readers. Directly accessible data for 170 industries from 50 countries The Guardian’s audience is fairly evenly split and has the joint-smallest percentage of over-65s in its readership, at 21 percent, which ties with the FT. "Monthly Reach of The Guardian and The Observer in Great Britain from April 2019 to March 2020, by Demographic Group (in 1,000s). Compared to all other quality dailies (excl. The Sydney Morning Herald remains the country's No. ", Publishers Audience Measurement Company, Monthly reach of The Guardian and The Observer in Great Britain from April 2019 to March 2020, by demographic group (in 1,000s) Statista, https://www.statista.com/statistics/380687/the-guardian-the-observer-monthly-reach-by-demographic-uk/ (last visited December 12, 2020), Monthly reach of The Guardian and The Observer in Great Britain from April 2019 to March 2020, by demographic group, Newspaper revenue in the Netherlands 2012-2023, Newspaper ads and circulation size in the Netherlands 2012-2023, Print and digital newspaper ad revenue in the Netherlands 2012-2023, Average reach of national newspapers in the Netherlands 2018, Newspaper reach in the Netherlands during Q4 2019, by age, Newspaper reach in the Netherlands in Q4 2019, by gender, Distribution of printed newspaper readers in the Netherlands 2020, by age group, Distribution of regional newspaper readers in the Netherlands 2019, by age group, Share of people reading door-to-door newspapers Netherlands 2018, Audience reach of door-to-door newspapers in the Netherlands 2018, Free newspaper reach in the Netherlands 2019, by age, National newspaper circulation per edition in the Netherlands 2017, by title, Regional newspaper circulation per edition in the Netherlands 2017, by title, Average reach of national free newspapers in the Netherlands 2010-2018, by title, Average reach of regional newspapers in the Netherlands 2018, by title, Leading newspaper advertisers in the Netherlands 2018, based on expenditure, Distribution gross advertisement expenditure in the Netherlands 2018, by type, Revenue, costs and EBITDA of newspapers in the Netherlands 2014-2018, Distribution of newspaper revenue in the Netherlands 2018, by revenue post, Online information and entertainment activities in the Netherlands 2019, by gender, Online information and entertainment activities in the Netherlands 2019, by education, Online news brands with highest weekly reach in the Netherlands 2020, Social media used for news in the Netherlands 2017-2020, Online news video penetration in Belgium and the Netherlands 2018, Online news purchases in Belgium and the Netherlands 2018, Distribution of online and print news consumption in the Netherlands 2019, by age, Distribution of online and print news consumption in the Netherlands 2018, by gender, Frequency of reading newspapers among youth in the Netherlands 2018, Newspaper purchase channels in the Netherlands in 2018, Share of people with a newspaper subscription in the Netherlands 2018, by age, Interest in international news in the Netherlands 2017, Interest in national news in the Netherlands 2017, Interest in regional and local news in the Netherlands 2017, News channels used in the Netherlands in 2017, Reach of The Guardian and The Observer in the United Kingdom (UK) 2012-2020, The Observer: readers per copy in the United Kingdom 2006-2016, The Guardian advertising revenue per monthly reader in the United Kingdom (UK) 2014, The Observer: Circulation in the United Kingdom (UK) 2003-2016, The Guardian: readers per copy in the United Kingdom (UK) 2006-2016, Readership of The Guardian newspaper in the United Kingdom (UK) 2003-2016, Readership of The Observer newspaper in the United Kingdom (UK) 2003-2016, The Guardian newspaper's reach in the UK 2013, by reader's age, Reach of The Telegraph newspaper in Great Britain 2019-2020, by demographic, Reach of The Sun newspaper in Great Britain 2019-2020, by demographic, Reach of The Independent, The Independent on Sunday and i in the UK 2012-2016, Reach of The Herald newspaper in Great Britain 2019-2020, by demographic, Reach of Metro newspaper in the United Kingdom (UK) 2012-2020, Reach of the Daily Record and Sunday Mail in Great Britain 2019-2020, by demographic, Reach of Yorkshire Post newspaper in Great Britain 2017, by demographic, Reach of London Evening Standard newspaper in the United Kingdom (UK) 2012-2020, Reach of the Daily Star and Daily Star Sunday in Great Britain 2019-2020, Reach of The Courier Dundee newspaper in Great Britain 2017, by demographic, National newspaper advertising revenue in the UK 2014-2019, by platform, Monthly reach of The Guardian and The Observer in Great Britain from April 2019 to March 2020, by demographic group (in 1,000s), Find your information in our database containing over 20,000 reports, Tools and Tutorials explained in our Media Centre. The Guardian and Observer deliver a very affluent audience, 85% of whom are ABC1, and they are more than twice as likely to be of AB social grade. Monthly reach of The Guardian and The Observer in Great Britain from April 2019 to March 2020, by demographic group (in 1,000s) [Graph]. It is interesting to note that reach was at a … Weekday print circulation decreased 12% and Sunday print circulation decreased 13%. (June 30, 2020). The Guardian's brand stands fundamentally for taking a fresh approach: we are modern, individual and sometimes unconventional. Passionately committed to quality journalism, photography and design, the Guardian is the most modern and vibrant newspaper in the country. New, Everything you need to know about the industry development, Find studies from all around the internet. The FT), the Guardian boasts a higher proportion of … Publishers Audience Measurement Company. Daily broadsheet editions are printed for the District of Columbia, Maryland, and Virginia.. ... We use cookies to anonymously track website statistics. All figures are based on Monday-Saturday average issue readership.C.I.E. Are you interested in testing our corporate solutions? It is the most-widely circulated newspaper within the Washington metropolitan area, and has a large national audience. Then you can access your favorite statistics via the star in the header. This statistic is not included in your account. Please contact us to get started with full access to dossiers, forecasts, studies and international data. The FT), the Guardian boasts a higher proportion of AB adults, ABC1 women 25-44, ABC1 men 25-44 and ABC1 adults with a terminal education age of 21+. Notably, Millennials 21-34 make up 25% of the U.S. population and now represent 24% of the total monthly newspaper readership. Advertise Online, in Newspapers, Magazines, TV or Radio with Arena Holdings. As a Premium user you get access to background information and details about the release of this statistic. Our readers trust our coverage of the issues that matter most to them. Refers to readers and visitors.The website theguardian.com is not specific to the one print title but a portal or website serving more than one title. While The Guardian ' s print circulation is in decline, the report indicated that news from The Guardian, including that reported online, reaches more than 23 million UK adults each month. Demographic profile of the Guardian site users. - The Guardian has a 17% share of total daily quality press circulation- As a proportion of total sales The Guardian circulation is made up of 100% sold copy.- 72% are sold at full rate. Healthily sceptical, but not cynical, the Guardian is confident, intelligent and investigative.
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